Web3 Gaming Platform Immutable Forms Mobile Unit for Global Market Expansion
Web3 gaming platform Immutable launched its Mobile Gaming Division on September 19, 2025. According to PRNewswire, the company created a specialist taskforce to bring partner games into the $121 billion mobile market. The division represents Immutable's strategic move to expand beyond traditional blockchain gaming platforms.
The Sydney-based company announced this initiative following what it calls one of its strongest operational years. Since April 2025, Immutable supported three games reaching number one positions on Google Play and Apple App Store charts. The Mobile Gaming Division will focus on mobile-first strategies, developer tools, and direct studio investments to scale Web3 games for iOS and Android audiences.
Immutable President Robbie Ferguson stated that mobile gaming represents the single largest opportunity in gaming. Over half of the world's gamers now play on smartphones, generating $121 billion annually. Ferguson noted that recent court rulings opened doors for external crypto payments without traditional 30% platform fees.
Why This Mobile Gaming Focus Matters
This strategic shift addresses mobile gaming's dominance in the global gaming ecosystem. Grand View Research reports the mobile gaming market reached $139.38 billion in 2024. The market projects growth to $256.19 billion by 2030, expanding at 10.2% annually.
Immutable's timing coincides with favorable regulatory conditions for blockchain gaming. The Epic Games court case in April 2025 reduced barriers for cryptocurrency integration in mobile applications. The upcoming CLARITY Act provides additional regulatory clarity for AAA studios considering blockchain adoption.
The company's mobile approach targets mainstream player acquisition beyond crypto-native audiences. With over 5 million Immutable Passport sign-ups and 680 supported games, the platform established infrastructure for scaling Web3 gaming experiences. The mobile division extends these capabilities to smartphone users who represent the gaming industry's largest demographic.
Web3 Gaming Industry Transformation
The mobile gaming division launch reflects broader transformation in the Web3 gaming sector. Future Market Insights valued the Web3 gaming market at $33.71 billion in 2025, projecting growth to $184.06 billion by 2035. Mobile platforms and Ethereum-based purchases drive significant market expansion.
Immutable's mobile focus positions the company among leading Web3 gaming infrastructure providers. The platform competes with Animoca Brands, Sky Mavis, and Mythical Games in the blockchain gaming space. Each platform pursues different approaches to mainstream adoption, with Immutable prioritizing high-performance blockchain gaming through its zkEVM technology.
Traditional gaming giants increasingly explore Web3 integration, creating competitive pressures for pure blockchain gaming platforms. Immutable's partnerships with established publishers like Ubisoft provide advantages in this evolving landscape. The mobile division enables the company to capture growth from both crypto-native and traditional gaming audiences.
Industry analysts anticipate mobile-first Web3 gaming experiences will drive the next wave of blockchain adoption. The convergence of improved smartphone processing power, 5G connectivity, and regulatory clarity creates conditions for mainstream Web3 gaming growth.
Further Reading
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