UFC Partner Fight Token Raises $183 Million in Oversubscribed Presale on Solana
According to Cryptopolitan, Fight Token completed its Phase 2 presale on Holoworld with $183 million in demand. The presale exceeded its original $1.5 million target by more than 12,000%. The token is developed by the Fight Foundation in partnership with FightFi, the official Web3 partner of the Ultimate Fighting Championship.
The Phase 2 presale launched on Solana on October 27, 2025. More than 500,000 users registered through Fight.ID to participate in the token sale. CoinDesk reports that the partnership between FightFi and UFC is licensed through Concept Labs. The agreement holds UFC intellectual property and sponsorship rights until 2028.
The Fight token operates on the Solana blockchain with a total supply capped at 10 billion tokens. Token distribution allocates 57% to community incentives, 17.5% to investors, and 15% to the core team. The presale prioritized allocations for existing $HOLO stakers on the Holoworld platform. Participants who deposited funds received pro-rata distributions based on total demand.
Why This Matters for Combat Sports Fans
The presale success represents a shift in how sports fans engage with their favorite organizations. Fight Token allows UFC followers to earn rewards through Fight.ID for interacting with fight-related content. Users accumulate Fighting Points by participating in weekly matchups and community activities. The token can be redeemed for merchandise, exclusive access, and other benefits within the ecosystem.
Phase 1 of the presale conducted on Binance Smart Chain raised over $15 million in late October. That round attracted approximately 2,000% oversubscription according to presale documents. Excess funds from both phases were automatically refunded to participants. Token issuance is scheduled for November 2025, pending regulatory approval.
The partnership grants Fight.ID visibility at UFC events through Octagon appearances and promotional integration. This exposure connects Web3 technology with UFC's global audience of mixed martial arts enthusiasts. The project aims to transform passive viewership into active participation through blockchain-based rewards.
Industry Implications for Web3 Sports Engagement
The Fight Token presale reflects broader adoption of blockchain technology in professional sports. Altman Solon research from June 2025 notes that sports organizations are shifting toward utility tokens over speculative assets. These tokens provide access to specific products and services rather than functioning purely as investments.
Manchester United partnered with Tezos blockchain in 2023 to launch a Web3 fan community. Over 750,000 free NFTs were claimed in four days, creating an engaged Discord community of nearly 100,000 members. The success demonstrated that token-gated communities can deepen fan loyalty when centered on meaningful experiences.
The Fight Foundation roadmap includes development of FightHub, a fan loyalty platform launching after token issuance. Additional features include Prize Fight, a reward fund tied to athlete journeys, and Fight Gear, exclusive merchandise for token holders. The Fight.ID system serves as both digital wallet and identity verification for the ecosystem.
Traditional financial institutions are monitoring these Web3 sports initiatives closely. The integration of blockchain technology with established sports brands represents a bridge between conventional entertainment and decentralized finance. However, skeptics question whether token-based engagement models can sustain long-term participation once initial enthusiasm fades.
Further Reading
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