News

Blueport Interactive Launches LK Crypto Division for Digital Asset Management

Jamie Larson

Jul 26, 2025 — 2 min read

Blueport Interactive launched its LK Crypto division on July 16, 2025, under founder Wang Feng's leadership. According to CoinCu, the new unit will focus on managing digital assets including Bitcoin, Ethereum, and Solana.

The announcement led to an immediate 37.1 percent surge in Blueport's stock price. Wang Feng confirmed that the division will concentrate on Web3 integration and Real World Assets. The move aligns with Blueport's broader strategic goals to capture emerging cryptocurrency opportunities in institutional markets.

Market reaction demonstrated strong investor confidence in the company's direction. The stock price increase reflected significant investor optimism about Blueport's strategic pivot toward institutional crypto asset management. No details about new funding or institutional partnerships were disclosed during the announcement.

Why This Matters

The launch of LK Crypto represents Blueport's commitment to the growing institutional cryptocurrency sector. Wang Feng, who also founded MarsBit News (formerly Mars Finance), brings significant blockchain industry experience to the venture. The 37 percent stock surge shows how investors view cryptocurrency exposure as valuable for traditional companies.

Blueport began shifting toward Web3 solutions in 2023, paralleling major firms like MicroStrategy's Bitcoin strategies. This timing aligns with broader market trends where established companies are integrating blockchain solutions. According to Blockchain Council, institutional crypto adoption accelerated in 2025 driven by regulation, innovation, and increasing demand.

The move comes as Bitcoin trades at approximately $118,255 with a market cap of $2.35 trillion, according to Coinbase. Bitcoin currently dominates 63 percent of the total cryptocurrency market. The timing of Blueport's entry coincides with sustained institutional interest in digital assets.

Industry Implications

Blueport's crypto division launch reflects a broader trend of traditional companies establishing dedicated digital asset units. The move comes amid unprecedented institutional adoption, with major corporations like Oracle allocating 5 percent of treasury reserves to Bitcoin. According to Speed, Ford Motor Company and Prudential Financial have also announced significant Bitcoin allocations in 2025.

This wave of corporate adoption is reshaping the competitive landscape in cryptocurrency markets. Goldman Sachs and JPMorgan Chase have dramatically reversed their previously skeptical positions on Bitcoin. The institutional shift has helped push Bitcoin to new heights, with analysts predicting continued growth as more Fortune 500 companies establish positions.

The creation of specialized crypto divisions by established firms like Blueport may prompt other companies to follow suit. This trend could accelerate regulatory developments and increase mainstream acceptance of digital assets. Early adopters often gain advantages as the sector matures and becomes more regulated.

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